CooperVision Canada

Released:
August 1, 2025
Client:
CooperVision Canada
Agency:
Ritter Productions
Director:
Jake Ritter

Nikita’s Story – MiSight® 1 day Contact Lenses

This doc short tells the story of Nikita, a dedicated Canadian C1 and C2 canoe athlete, and the people who know him best — his parents and coach — as they share his journey toward becoming a high-level competitor. Filmed in Calgary and Montreal, the story explores how his vision challenges were addressed early with MiSight® 1 day contact lenses, improving not only his performance on the water but also his daily life. Produced by Ritter Productions for Coopervision Canada, this piece combines personal storytelling with cinematic visuals to inspire parents to take early action on myopia management.

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