This kinetic typography video was created for Investment Planning Counsel to motivate financial advisors to take the next step in succession planning. The piece delivers a compelling message through bold type animation, strategic pacing, and carefully curated imagery—capturing both the urgency and opportunity of “passing the torch.” Staying true to IPC’s brand guidelines while exploring dynamic motion design, the video balances clarity and impact to engage and inspire their advisor network.
Agency: SAM Agency
Creative Director: Mike Genchi
Copywriter: Simon Hancock
Art Direction, Motion, Sound: Jake Ritter